How To Rank On Google (According To Danny Sullivan At Google)
In a world obsessed with search engine optimization (SEO), it's easy to get lost in the maze of conflicting advice and "secret" hacks. But amidst the noise, one voice stands out as a beacon of reason: Danny Sullivan, Google's Search Liaison.
In his recent Twitter thread, Sullivan offered valuable insights into what Google really wants when it comes to ranking websites. This blog post will break down his key points and provide you with actionable steps to improve your website's visibility in Google search results.
1. Move Away from Ranking, Focus on User Satisfaction:
Sullivan emphasizes the need to shift our mindset from a laser focus on ranking to creating content that genuinely satisfies users. Remember, Google's ultimate goal is to deliver the most relevant and helpful results to its users. When your content provides value, answers questions, and solves problems, it naturally attracts user engagement and positive signals that Google recognizes.
2. Forget Generalized SEO Advice:
There is no one-size-fits-all approach to SEO. What works for one website may not work for another. Sullivan warns against blindly following generic recommendations like "having an About page guarantees better ranking." Instead, he advises focusing on understanding your specific audience and tailoring your content to their needs and search intent.
3. Embrace Quality Over Quantity:
Content is king, but not all content holds equal value. Sullivan stresses the importance of creating high-quality content that is informative, engaging, and original. Instead of churning out a mass of bland articles, invest in creating in-depth pieces that address specific user queries and offer valuable insights.
4. Leverage Google's Resources:
Google provides a wealth of resources to help website owners understand its search algorithms and ranking factors. Sullivan encourages everyone to explore these resources, including the Google Search Central website and the Google Webmaster blog, which offer valuable insights and actionable guidance.
5. Stay Updated with the Latest Algorithm Changes:
Google's algorithms are constantly evolving, and it's crucial to stay up-to-date with the latest changes to adapt your SEO strategy accordingly. Follow reputable sources like Google's official announcements and industry blogs to stay informed about algorithm updates and their potential impact on your website.
6. Focus on E-A-T:
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. In Sullivan's words, "E-A-T is the sum total of everything Google knows about you." By establishing yourself as a reliable and trustworthy source of information, you can build trust with both users and Google, ultimately boosting your website's ranking potential.
7. Build Relationships and Collaborate:
SEO isn't a solitary endeavor. Collaborating with other websites and experts in your field can expand your reach, attract backlinks, and boost your website's authority in the eyes of Google. Building strong relationships within your industry can be a powerful tool for improving your SEO performance.
8. Be Patient and Persistent:
Building a strong online presence and achieving high rankings in Google search results takes time and dedication. Don't expect overnight success. Remain patient, keep creating high-quality content, and continuously optimize your website based on data and insights.
By following the recommendations outlined by Danny Sullivan, you can shift your SEO focus towards user satisfaction and build a website that ranks well in Google search results, attracts organic traffic, and achieves your online goals. Remember, the key lies in creating valuable content, building trust, and adapting to Google's evolving algorithms.