Web3’s Failure Was Predicted By Its Marketing
Billions of marketing dollars sometimes aren’t enough to cause a vibe shift.
I agree that Web3's failure was predicted by its marketing.
One of the biggest problems with Web3 marketing is that it's often too focused on hype and buzzwords, rather than on explaining the real benefits of Web3 to users. This can lead to people feeling confused and overwhelmed, and ultimately turned off from the entire idea.
Another problem is that Web3 marketing often targets the wrong audience. Instead of focusing on mainstream users, too many Web3 projects are marketing to other crypto enthusiasts and investors. This creates a closed echo chamber where everyone is just saying the same things, and it makes it difficult to reach new people.
Finally, Web3 marketing often fails to understand the unique values and principles of Web3. For example, many Web3 projects use traditional marketing tactics like paid advertising and influencer marketing, which are arguably at odds with Web3's decentralized and community-driven ethos.
As a result of all of these problems, Web3 marketing has largely failed to generate the kind of widespread adoption that the industry needs to succeed.
The article you quoted is right to point out that billions of marketing dollars sometimes aren't enough to cause a vibe shift. This is because marketing is only part of the equation. To be successful, Web3 projects need to have a strong product or service that offers real value to users. They also need to build a strong community around their project.
If Web3 projects can focus on building great products and communities, then marketing will become much easier. But until then, the industry is likely to continue to struggle to gain mainstream adoption.