What your enterprise SEO audit may be missing
Enterprise SEO audits are complex and time-consuming, so it's not uncommon for even the most experienced SEOs to miss some things. Here are a few common areas that may be overlooked:
Actionable recommendations. It's not enough to simply identify problems with your website's SEO. Your audit should also provide clear and concise recommendations on how to fix them.
Prioritize the recommendations based on their impact and effort level, so you can focus on the most important things first
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Relevance. Not all SEO issues are created equal. Some are more important than others, and some may not even be worth fixing. Consider the relevance of each issue to your business goals and target audience when prioritizing your recommendations.
Competition. What are your competitors doing well? What are they doing poorly? Compare your website to your top competitors to identify areas where you can improve.
Content strategy. Your SEO audit should be part of a broader content strategy. Make sure your content is relevant, high-quality, and optimized for the right keywords.
Technical SEO. Technical SEO can be complex, but it's important to make sure your website is crawlable and indexable by search engines. This includes checking for broken links, redirects, and 404 errors.
Here are some additional tips for conducting a comprehensive enterprise SEO audit:
Use a variety of tools and resources. There are a number of SEO tools and resources available, both free and paid. Use a combination of tools to get a complete picture of your website's SEO health.
Involve multiple stakeholders. SEO is a cross-functional discipline, so it's important to involve stakeholders from different teams in the audit process. This includes developers, content creators, and marketing professionals.
Schedule regular audits. Your website's SEO is constantly changing, so it's important to conduct regular audits to identify new problems and track your progress.
By following these tips, you can ensure that your enterprise SEO audit is comprehensive and actionable