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Website redesign SEO checklist: Retaining and improving SEO

Here is a comprehensive website redesign SEO checklist to help you retain and improve your SEO during and after your redesign:

Before the redesign

Analyze your existing website. This includes identifying your top-performing pages, most valuable keywords, and any technical SEO issues. You can use tools like Google Analytics, Google Search Console, and SEMrush to help you with this.

Set goals for your redesign. What do you want to achieve with your new website? Do you want to increase traffic, improve your conversion rate, or boost your brand awareness? Once you know your goals, you can tailor your redesign accordingly.

Create a plan for your redesign. This should include a timeline, budget, and a list of the specific changes you want to make. Be sure to communicate your plan to your team and stakeholders.

During the redesign

Keep your domain name and URL structure the same as possible. If you need to make any changes, be sure to implement 301 redirects.

Optimize your new content for SEO. Use relevant keywords throughout your content, including in the title tags, meta descriptions, and header tags. Also, make sure your content is well-written, informative, and engaging.

Maintain your technical SEO. This includes ensuring that your website is mobile-friendly, loads quickly, and is free of errors.

After the redesign

Submit your new sitemap to Google Search Console. This will help Google index your new website quickly and efficiently.

Monitor your traffic and rankings. Use Google Analytics and Google Search Console to track your website's performance after the redesign. This will help you identify any areas where you need to make adjustments.

Here are some additional tips for retaining and improving SEO during a website redesign:

Use a staging environment to test your new website. This will help you identify and fix any SEO issues before you launch your new site.

Communicate with your SEO team throughout the redesign process. They can help you make sure that your new website is SEO-friendly.

Be patient. It may take some time for your new website to rank well in search results.

By following these tips, you can minimize the SEO impact of your website redesign and even improve your search engine rankings in the long run.