Trojan horse SEO: How to gain traction in new markets
Trojan horse SEO is a strategy for gaining traction in new markets by targeting keywords that are relevant to the existing market, but also have lower competition. Once you have established authority in the sub-niche, you can then expand into more competitive keywords and categories.
To implement a Trojan horse SEO strategy, you will need to:
Identify a new market. What are some emerging markets that your business could expand into?
Research the existing market. What are the search terms that people in the existing market are using? What are their needs and pain points?
Identify sub-niches. Within the new market, are there any sub-niches that are less competitive? These are your Trojan horse keywords.
Create high-quality content. Your content should be informative and engaging, and it should address the needs and pain points of your target audience.
Promote your content. Share your content on social media, and reach out to other websites in your industry to guest post.
Build backlinks. Backlinks from high-quality websites will help to improve your ranking in search results.
Here are some additional tips for using Trojan horse SEO to gain traction in new markets:
Focus on long-tail keywords. Long-tail keywords are more specific and less competitive than short-tail keywords. For example, instead of targeting the keyword "weight loss," you could target the keyword "how to lose weight after pregnancy."
Write for both humans and machines. Your content should be optimized for search engines, but it should also be easy to read and understand for humans.
Be patient. It takes time to build authority in a new market. Don't expect to see results overnight.
Here is an example of how to use Trojan horse SEO to gain traction in the new market of electric vehicles:
Existing market: Gasoline-powered vehicles
Sub-niche: Electric vehicle charging stations
Trojan horse keywords: "electric vehicle charging stations near me," "best electric vehicle charging stations," "how to choose an electric vehicle charging station"
You could create content that is relevant to these keywords, such as blog posts, articles, and videos. You could also promote your content on social media and reach out to other websites in the electric vehicle industry to guest post.
Once you have established authority in the sub-niche of electric vehicle charging stations, you can then expand into more competitive keywords and categories, such as "electric vehicles" and "electric vehicle reviews."
Trojan horse SEO can be a powerful strategy for gaining traction in new markets. However, it is important to be patient and to create high-quality content that is relevant to your target audience.