Google Ads apologizes after automatic data migration causes confusion
Google Ads has apologized to advertisers for causing confusion with a recent account update that saw the platform start automatically migrating configurations from Universal Analytics (UA) to Google Analytics 4 (GA4).
The changes were made to ease the transition to GA4, as UA is set to be sunset on July 1, 2023. However, some advertisers were caught off guard by the automatic migration, as they had not been expecting it to happen so soon.
Google has acknowledged that the automatic migration may have caused disruption to some advertisers' campaigns, and has apologized for any inconvenience caused.
The company has also advised advertisers to manually migrate their UA settings to GA4 as soon as possible, in order to ensure that they have full control over their data and can continue to track their campaign performance effectively.
Advertisers who are experiencing problems with their accounts following the automatic migration can contact Google Ads support for assistance.
Here are some tips for advertisers who are manually migrating their UA settings to GA4:
Create a GA4 property for each of your UA properties.
Import your UA data into GA4 using the Setup Assistant.
Configure your GA4 conversion tracking and audiences.
Link your GA4 property to your Google Ads account.
Test your GA4 integration with Google Ads.
Once you have completed the manual migration, you can disable automatic migration in your Google Ads settings.
Google has also provided a number of resources to help advertisers with the transition to GA4, including a detailed migration guide and a series of training videos.