Bing Webmaster Tools disavow link tool is going away
Bing Webmaster Tools will be removing the disavow links feature and associated API in October 2023.
Bing explained that the disavow links tool is no longer needed because its search algorithms are now good at figuring out which links to count and which ones to ignore. Bing has invested heavily in developing and improving its artificial intelligence capabilities, which enables it to better understand the context and intent of links, as well as the trustworthiness and authority of their sources. As a result, Bing can now differentiate between natural and unnatural links, and it can ignore or discount the latter without affecting the former.
While the disavow links tool is going away, Bing still recommends that webmasters pay special attention to its guidance on link-related abuses in the Webmaster Guidelines. Webmasters should avoid any link schemes, link buying, or link spamming, as this can lead to their site being delisted from the Bing index.
If you are currently using the disavow links tool in Bing Webmaster Tools, you do not need to take any immediate action. Bing will be removing the disavow links feature in October 2023, so you have time to review your disavow list and make any necessary changes.
Here are some things you can do to prepare for the removal of the disavow links tool:
Review your disavow list. Make sure that the links on your disavow list are actually harmful to your site. If you are unsure about a link, you can try contacting the webmaster of the site where the link is located and ask them to remove it.
Remove any links that are no longer harmful. If you have links on your disavow list that are no longer harmful, such as links from a site that has been shut down, you can remove them from the list.
Continue to build high-quality links. The best way to protect your site from harmful links is to build high-quality links from reputable websites. This will help to strengthen your site's authority and make it more resistant to negative SEO attacks.
If you have any questions or concerns about the removal of the disavow links tool, you can contact Bing support.