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How to target highly competitive organic keywords: An advanced approach

Targeting highly competitive organic keywords can be a daunting task, but it's not impossible. With the right approach, you can increase your chances of ranking for these keywords and driving more traffic to your website.

Here's an advanced approach to targeting highly competitive organic keywords:

Start with keyword research. The first step is to identify the right keywords to target. You'll need to consider the following factors:

Keyword popularity: How often is the keyword searched for?

Keyword competition: How many other websites are targeting the keyword?

Keyword intent: What are users looking for when they search for this keyword?

You can use a variety of tools to help with keyword research, such as Google Keyword Planner, Semrush, and Ahrefs.

Analyze your competitors. Once you've identified a list of keywords, take a look at what your competitors are doing. What keywords are they targeting? What kind of content are they creating? How are they ranking for these keywords?

This information can give you insights into how you can improve your own SEO strategy.

Create high-quality content. The best way to rank for highly competitive keywords is to create high-quality content that is relevant to the keyword and provides value to users. Your content should be well-written, informative, and engaging. It should also be optimized for the keyword you're targeting.

Build backlinks. Backlinks are links from other websites to your website. They are a valuable signal to Google that your website is authoritative and trustworthy. The more backlinks you have, the higher you'll rank for your target keywords.

You can build backlinks by guest blogging, submitting your website to directories, and participating in social media.

Be patient. It takes time to rank for highly competitive keywords. Don't expect to see results overnight. Keep creating high-quality content, building backlinks, and optimizing your website for your target keywords. With time and effort, you'll start to see your website ranking higher for these keywords.

Here are some additional tips for targeting highly competitive organic keywords:

Target long-tail keywords. Long-tail keywords are more specific than short-tail keywords and have less competition. For example, instead of targeting the keyword "shoes," you could target the keyword "best running shoes for women."

Use negative keywords. Negative keywords are words or phrases that you don't want your website to be shown for. For example, if you sell shoes, you might want to add the negative keyword "free" to your campaign. This will prevent your website from being shown for searches like "free shoes."

Use a content marketing strategy. Content marketing is a great way to target highly competitive keywords. By creating high-quality content that is relevant to your target keywords, you can attract visitors to your website and build backlinks.

Use social media. Social media can be a great way to promote your website and drive traffic to your target keywords. Share your content on social media and use relevant hashtags to reach a wider audience.

By following these tips, you can increase your chances of ranking for highly competitive organic keywords and driving more traffic to your website.