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Here are some tips on how to optimize your free product listings in Google Shopping:

Use clear and descriptive product titles. Your product title is one of the most important factors in determining how your listing ranks in search results. Make sure your titles are clear, concise, and descriptive of your product.

Use high-quality images. High-quality images can help to increase your click-through rate (CTR). Make sure your images are clear, well-lit, and in focus.

Include all relevant product information.

Your product feed should include all of the relevant information about your product, such as the price, product description, shipping information, and availability.

Use relevant keywords. When you're optimizing your product feed, be sure to include relevant keywords that people are likely to use when searching for your products.

Optimize your product feed for mobile. More and more people are shopping on their mobile devices, so it's important to optimize your product feed for mobile. This means making sure your product titles and descriptions are clear and concise, and that your images are high-quality and optimized for mobile viewing.

Track your performance. Once you've optimized your product listings, it's important to track your performance. This will help you to see what's working and what's not, so you can make adjustments as needed.

Here are some additional tips:

Use Google's Merchant Center guidelines. Google has a set of guidelines that you should follow when submitting your product feed. These guidelines will help to ensure that your listings are displayed correctly and that you're eligible for free listings.

Get reviews. Customer reviews can help to improve your click-through rate and conversion rate. Encourage your customers to leave reviews for your products.