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Google issues refunds amid accusations it missold ads on third-party websites

Google has issued refunds to advertisers who were allegedly misled about the quality of ads that were served on third-party websites. The refunds come after a report by Adalytics found that Google was mis-selling its True View ad product to advertisers. True View ads are supposed to be high-quality, skippable video ads that are played with sound.

However, the Adalytics report found that Google was often serving True View ads without sound, in small videos, or on websites that didn't meet Google's standards for monetization.

Google has acknowledged that there were some problems with the way it was serving True View ads on third-party websites. In a blog post, Google said that it has "tightened our policies and procedures" to prevent this from happening in the future. Google has also said that it will be issuing refunds to advertisers who were affected by the issue.

The refunds are a good first step for Google, but it remains to be seen whether they will be enough to satisfy advertisers who were misled. Advertisers are rightfully concerned about the quality of the ads that they are paying for, and they need to be confident that Google is not going to mislead them in the future.

Google needs to take steps to ensure that its ads are always high-quality and that they are served on websites that meet its standards. Only then will advertisers be able to trust Google again.

Here are some of the specific accusations that were made against Google in the Adalytics report:

Google was playing premium ads without the promised audio.

* Google was placing ads in small videos in low-value places such as the side of a page's main content.

* Google was placing ads in automatically-played videos.

* Google was placing ads on websites that don't meet Google's standards for monetization.

* Google has denied some of these accusations, but it has acknowledged that there were some problems with the way it was serving True View ads on third-party websites. Google has said that it has

"tightened our policies and procedures" to prevent this from happening in the future. Google has also said that it will be issuing refunds to advertisers who were affected by the issue.