Google Ads fixing Discovery campaign technical issue
Google Ads is currently fixing a technical issue that is impacting Discovery campaigns. The issue is preventing some account-level site and app category exclusions from being applied to Discovery ads, which is causing them to be served on Google properties such as Gmail. Google has confirmed that they are aware of the issue and are working to resolve it as quickly as possible.
In the meantime, there are a few things you can do to troubleshoot your Discovery campaigns:
Check your account-level site and app category exclusions to make sure they are not blocking Discovery ads from being served on Google properties.
If you have any paused or disapproved ads, make sure to unpause them and approve them.
Make sure your Discovery campaigns have a sufficient budget.
Monitor your Discovery campaigns closely to see if they are starting to serve ads on Google properties again.
If you are still having trouble with your Discovery campaigns, you can contact Google Ads support for assistance.
Here are some tips for optimizing your Google Discovery campaigns:
Use high-quality, eye-catching images in your ads.
Use the correct messaging depending on user brand awareness.
Target the right users.
Be wary of 'Automatic Targeting' in your ad groups.
Monitor your campaigns closely and make adjustments as needed.
I hope this helps!