11 free tools for PPC campaign management
Here are 11 free tools for PPC campaign management:
Google Keyword Planner: This tool is a great way to find relevant keywords for your PPC campaigns. It can also help you estimate your CPC and traffic volume.
Google Keyword Planner tool logo
SEMrush: This tool offers a wide range of features for PPC campaign management, including keyword research, competitor analysis, and ad copy optimization.
SEMrush tool logo
Google Ads Editor: This tool allows you to edit your Google Ads campaigns directly from your computer. This can be helpful for making bulk changes or for troubleshooting problems.
Google Ads Editor tool logo
Google Analytics: This tool is essential for tracking the performance of your PPC campaigns. It can tell you how many people are clicking on your ads, where they are coming from, and what they are doing on your website after they click.
Google Analytics tool logo
SpyFu: This tool allows you to see what your competitors are doing with their PPC campaigns. This can be helpful for finding new keyword opportunities and for benchmarking your performance.
SpyFu tool logo
Adalysis: This tool provides a comprehensive overview of your PPC campaigns. It can help you identify areas for improvement and make better decisions about your budget and bidding strategies.
Adalysis tool logo
Adespresso: This tool helps you create and manage your Facebook Ads campaigns. It offers a variety of features to help you target your ads, track your results, and optimize your campaigns
Adespresso tool logo
Ispionage: This tool allows you to see what your competitors are bidding on for Google Ads keywords. This can help you avoid bidding on irrelevant keywords and wasting your budget.
Ispionage tool logo
Microsoft Clarity: This tool helps you understand how users are interacting with your website. This can be helpful for identifying areas of your website that are causing users to bounce or for finding opportunities to improve your conversion rate.
Microsoft Clarity tool logo
Google Ads Transparency Center: This tool allows you to see what ads any verified advertiser is running across Google networks. This can be helpful for staying up-to-date on your competition and for understanding the latest trends in PPC advertising.
Google Ads Transparency Center tool logo
Facebook Ads Library: This tool allows you to see all of the active Facebook Ads that are running. This can be helpful for understanding your competition and for finding new keyword opportunities.
Facebook Ads Library tool logo
These are just a few of the many free tools that are available for PPC campaign management. The best tool for you will depend on your specific needs and budget.